Food & Beverage
Our extensive portfolio of 140 master brands provides a beer for every occasion and palate. Our international premium brands are at the core of our business, meeting general and replicated consumer needs across many markets. Our strong local power brands respond to local cultures and taste preferences, and are supported by a high level of consumer loyalty. Carlsberg Group is interested in cooperation with independent sales representative, independent manufacturer representative, independent sales agent, independent trade agent.
Our business is focused in Western Europe, Eastern Europe and Asia where we have strong market positions. The rest of the world is mainly serviced through export or licence agreements.
Our strategy embraces our three regions and revolves around our strong portfolio of brands catering to consumers across our markets; our emphasis on being a customer-focused business; our unrelenting focus on efficiency and effectiveness; our commitment to being a socially responsible organisation; and, last but not least, our ability to retain and recruit highly skilled employees.
Our strategy is illustrated by a wheel with five interconnected levers, each representing one of our strategic priorities. A set of winning behaviours guides us in how we execute the strategy and bring it to life.
Living our strategy enables us to manoeuvre and manage the opportunities and challenges of our diverse markets, and deliver sustainable, long-term value growth to our shareholders. Acceptance and appreciation by key stakeholders in society are important prerequisites for the commercial success of our company.
Our strategy emphasises our commitment to growing our business in a responsible manner, and we embed corporate social responsibility across functions and markets.
We measure our performance and evaluate our progress using a number of financial and strategy-linked KPIs. Some KPIs are commercially sensitive and not disclosed.
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